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L'OREAL
(adjective): " Made of gold "
Beauty does not end where life begins. Change the postpartum conversation to empower women, not pressure them.
"Your body tells the story of your past...
...and you were never meant to bounce back from that."
SOCIAL
PRODUCT DESIGN
BEHIND THE SCENES
CREDITS
Director: Josh Lee
Director of Photography/Motion: Liv Johnston
Art Director/Production Designer: Sarah Gledhill
Producer: Leah Nelson
Strategist/Art PA: Lili Maero
First AC: Sydney Illum
Art PA/Photographer: Nicole Pemberton
Content PA: Daniela Aaron
Content PA: Bethany Curtis
Content: PA: Meg Lyon
AWARDS
Utah ADDY'S Silver - Copy Writing
ANDY's Shortlist
Utah ADDY'S Silver - Single Campaign
Silver - District ADDY's
Best Of Show - District ADDY's
Gold - District ADDY's
Gold - District ADDY's
Utah ADDY'S Silver - Art Direction
Special thanks to Diamonds Greenhouse
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